Promoting ParentPay to Your Parents
Ideas and downloads to increase your parental engagement
We want to make it as easy as possible for you to get your parents on board
We’ve found that it works much better when you promote ParentPay to parents, it can make the difference in helping your school go fully cashless.
So we’ve pulled together an easy-to-use pack that is proven to help increase uptake, including a variety of different assets and ideas for parent communications.
Ideas and downloads to help you promote ParentPay
Announcements
We’ve put together some ideas for use on your website / school newsletter / social media announcing the launch of ParentPay to parents, carers and followers.
These will be useful as a guide to help you create your own announcements, that can be tailored depending on the channels you will use.
Pre-launch
Before ParentPay is live you could adapt the following to educate parents:
- Newsletter
- Pre-launch letter
- Quick guide for printing activation letters
- Activating a ParentPay account
- Parent A5 handout
- Social media ideas for activation
- Parent video
Live
Once ParentPay is live we suggest both a website and a social media announcement.
Copy from the newsletter can be used for the website announcement.
Here are a few social media post ideas for events, encouraging more users, promoting successful uptake and setting up alerts.
Logo
When creating communications for parents you may want to include the ParentPay logo, in order to quickly show the method you will be using to safely and securely collect payments.
To help you out with this, we’ve included our logo below for you to simply download and use on your website, social media, and printed communications.
Social Media
Alongside our suggested social media ideas you may want to share some images on your social media channels, to grab the attention of parents and let them know what to expect with ParentPay.
Please right click to download from the options below, and start promoting ParentPay to your parents.
Images – 1080 x 1080
Ideal for Instagram or Facebook posts.
Images – 1600 x 900
Ideal for Twitter or LinkedIn posts.
GIFs
Animation in GIFs can be useful for drawing attention to your posts.
Parent Videos
To help introduce ParentPay to parents at your school we suggest incorporating the below video for parents into your announcements and/or websites.
<iframe src=”https://player.vimeo.com/video/336556633?h=d057bb538a” width=”640″ height=”360″ frameborder=”0″ allow=”autoplay; fullscreen; picture-in-picture” allowfullscreen></iframe>
<p><a href=”https://vimeo.com/336556633″>ParentPay – Parents Overview</a> from <a href=”https://vimeo.com/user49822587″>ParentPay</a> on <a href=”https://vimeo.com”>Vimeo</a>.</p>
Use the hyperlink if you want parents to click away from your website to view the video, or use the embed code to keep parents in your website as they view the video.
Parent Support Videos
Our new parent support videos are here to help guide parents around the system, answer any questions they may have, and help out where the school admin may not be able to assist. They cover topics such as activating your account, adding children, booking meals, making payments and even withdrawing money.
In order to make our content more inclusive for the diverse population of pupils and parents in your schools, we have identified the top languages spoken in the UK and have made 7 languages available for subtitles on these videos.
By default, the subtitles will automatically show in your preferred language when you watch a video, depending on your browser settings.
The full collection of videos can be found by clicking the button below. They are also available in relevant articles on our support site, and most are linked to from directly within ParentPay.
PowerPoint for Parents
Ideal for your parents’ evenings, new intake meetings and open days to introduce new parents to ParentPay and remind existing parents that they have a hassle-free way to pay online for school dinners, trips and clubs.
Posters and Flyers
It can take time to arrange printing and delivery of materials, so we recommend that you arrange for the relevant promotional materials to be produced ASAP, so they are ready in time for your launch to parents.
Use these materials to support your launch of ParentPay…
These materials can be used to support the launch of ParentPay but are designed to also be used at any time after that. We recommend that materials are available at parent evenings, especially when communicating to parents of new intake pupils.
Here are some ideas…
You can download and print A3 size posters to display around parent-facing areas of the school; we have also included A4 and A5 flyers which can be left in reception areas and sent home to parents alongside account activation letters. You can even download our One-click payments flyer that helps parents set up hassle-free payments with just one click. If you would like to have these professionally printed, please review our guidance in the ‘Printing Guidance’ section.
A4 and A5 Flyers
A3 Poster
One-click Payments Poster
Printing Guidance
If you are working with a professional printer, we have prepared the materials in a format they should be able to replicate at high quality. Please click on the button below in order to download these print ready files.
It is IMPORTANT to ask for a proof before signing off high volumes of printing. If your printer requires the material in a different format, then please contact us at support@parentpay.com
Printing Guidance
If you are working with a professional printer, we have prepared the materials in a format they should be able to replicate at high quality. Please click on the button below in order to download these print ready files.
It is IMPORTANT to ask for a proof before signing off high volumes of printing. If your printer requires the material in a different format, then please contact us at support@parentpay.com
