Messaging and Parental Engagement Product Manager

Messaging and Parental Engagement Product Manager

Purpose

This is a fantastic opportunity for an individual to drive the onward strategy for a market leading messaging and parental engagement product set. Whoever takes on this great new opportunity will be a key player, and the businesses top messaging expert, in what is an ambitious and fast-growing messaging related organisation within a growth market.

Candidate Profile

• 4+ years messaging related Software Product Management, delivering innovative App based end user experience to both B2B and B2C environments. This will probably include previous experience of a fast growing mid-sized and entrepreneurial SAAS business
• In-depth knowledge of the messaging landscape in UK and Europe including: an understanding of a range of messaging systems
• Previous experience as an internal messaging evangelist, educating a business and keeping them up to date with market developments, risk, and compliance issues at a national and international level.
• Strong relationship and partnership management skills able to build valuable external alliances. Ideally this should include involvement in agreeing commercial terms.
• Demonstrated experience of working with data in a secure environment and awareness of data protection initiatives, such as GDPR
• A personality and style that is resilient, enthusiastic, confident, organised, autonomous, and driven

Principal Responsibilities

• To deliver great user experience, convenience, and security to customers with a particular emphasis on messaging and parental engagement related product functionality.
• Be the messaging and parental engagement evangelist within the business, educating a range of stakeholders on developments within the UK and European messaging landscape
• Relevant experience in SMS/MMS and text messaging, 2-way messaging (Whatsapp, Facebook Messenger, etc.), omni-channel communications, mobile push notifications, email, and modern communication (e.g. RCS) channels to drive forward our messaging strategy
• Review and enhance existing messaging related external partnerships and when required proactively identify new potential commercial partners.
• Maintain a continuous focus on value
• Work in close partnership with Delivery Management team, providing regular key metrics and updates for management reporting

Immediate Goals

• Become the expert in your products, customers, and the market in which they operate
• Build and develop existing parity assessment to help to identify areas of duplication, product overlap, gaps, or differentiators
• Define onward strategy for messaging and parental engagement across the product portfolio with the aim of doubling parental engagement revenue over the next three years
• Get closer to the customer, analyse the NPS data and get a clear understanding of where current issues are
• Calculate the current CLTV and make present a tangible plan to increase by addition of parental engagement features